Tag Heuer

High Street - Upper Level

In 1860, at the age of 20, Edouard Heuer founded his watchmaker’s workshop in the Jura Mountains of Switzerland. Creating the Mikrograph in 1916, sponsoring Formula 1 teams in the 1970s or launching the first luxury connected watch in 2015 are just a few examples of the major technical innovations, ultimate accuracy and passion for disruptive design that define the brands unique spirit.

TAG Heuer timepieces are designed for those who love challenges. The influence is enhanced by the brands unique communication based on three pillars: sport, lifestyle and heritage, embodying their legacy and DNA. TAG Heuer’s partnerships and ambassadors illustrate their open-minded and open-door culture, with the most prestigious and avant-garde names teaming up with TAG Heuer.

#DontCrackUnderPressure is much more than just a claim – it’s a state of mind. Find out more at https://www.tagheuer.com/en