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Superdry x Sustainability

Superdry are having a refresh! We are proud to announce that our Superdry store update will be complete with their new season drops and sustainable collections, including their recycled range and vegan trainers. The ambition is to become the most sustainable listed global fashion brand on the planet by 2030, let’s join together to leave a positive environmental legacy. Visit the store on Lower High Street in the centre now

Superdry Organic

All of our pure cotton will be 100% organic by 2025. In 2021, we’ve worked with over 6,500 farmers to move to organic cotton farming. Improving soil condition and reducing water consumption by up to 90%. Healthy soil. Less water. Better for our planet.
Read more on our sustainable initiatives.

Superdry Recycled Fill

We’ve designed an outerwear collection using recycled materials that’s bigger than any other global brand. 43.9 million plastic bottles recycled into our outerwear padding in 2021. We certify every single jacket we make. Ensuring our 100% recycled fill is all post-consumer waste. We proudly divert over 40 million bottles from landfill, oceans & incineration every year.
Read more on our sustainable initiatives.

Superdry Vegan

Vegan footwear. Lower your fashion footprint. We’ve stepped up. Our vegan footwear collection, registered by the vegan society, has passed up to 172 checks. Our collection not only respects the welfare of animals but also treads lightly on our planet.
Read more on our sustainable initiatives.

Superdry Recycled

We will become the most sustainable listed global fashion brand by 2030. Our 100% recycled collection is traceable right back to source, certified to recycled content standards using 100% recycled fabric waste. By 2025, we aim to recycle 2,000 tonnes (mt) of fabric waste every. single. year.
Read more on our sustainable initiatives.

Last updated Tuesday 24 September, 2024