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M&S Launches New Summer 25’

Get ready to ‘summer like you mean it’ with the new M&S summer campaign, in store now. Celebrate all the small things that make summer unforgettable – with style for big plans and small moments.

From sunrise to sundown, M&S has looks to make every moment memorable this summer, designed with city breaks, special occasions and sun-drenched destinations in mind – think short shorts, swimwear that makes a splash, statement separates and easy, breezy linen.

Womenswear

Featuring crochet co-ords, perfect for layering or lounging, and flattering swimwear, designed to help you feel confident and comfortable – whether you are poolside or paddling. With breezy silhouettes, artisan textures and sun-bleached colour palettes that will take you from day to night with ease. Shell-inspired jewellery provides a subtle ocean nod, whilst metallic sandals and kitten heels provide elevated options for an evening out.

Menswear

Summer suiting in lightweight linen keeps you cool and sharp, while jacquard print shirts add a sophisticated touch. Fun banana leaf prints bring a tropical twist, and our Autograph leather fisherman sandals, with adjustable straps and buckle fastenings, ensure the perfect fit for your summer adventures.

Kids

Thoughtfully designed with relaxed fits and lightweight fabrics, embracing a sunny mood this season. Discover breezy linen co-ords, crochet separates and tropical accessories to elevate the every day. Make a splash with coastal inspired swimwear, and poolside pieces across sunglasses and footwear, with a palette of sunbaked neutrals, cool monochrome and golden hour hues of dusky pink and sunset orange.

Beauty

Summer in a bottle? M&S has you covered. Transport yourself to those moments of bliss with one of four Limited Edition fragrances. Evoking the sense of a sundrenched escape and those small moments of joy, explore the scents of Airport Arrival, After Sun Snooze, Cool Blast and Salty Skin. Available in 100ml bottles, spritz and bask in the warm feeling of your ultimate holiday destination.

This season also sees the return of the coveted M&S Summer Beauty Bag. With a stellar selection of hero products across brands and own-brand beauty, breeze into summer and glow all season long with a curated line up which includes 4 full sized goodies and 7 travel sized minis. Worth £210, purchase for £35 in store from 5th June.

Shop the collection in store today.

Last updated Monday 9 June, 2025