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Frasers Meadowhall Frasers Meadowhall

Frasers Opening at Meadowhall

Meadowhall is delighted to announce that a flagship Sports Direct and brand-new Frasers department store will be opening in 2024. Situated on The Avenue, Sports Direct store will be on The Avenue – Upper Level providing customers with access to other brands from the Frasers Group ecosystem including USC, GAME and Evans Cycles. Frasers will be located on The Avenue – Lower Level offering a modern department store model, operating over 60,000 sq feet.

Darren Pearce, centre director at Meadowhall, said:

“This is a really significant moment for us and we’re extremely excited that Frasers has chosen Meadowhall as the destination for such major store openings, building on the huge success of the flagship Flannels. We’re already home to some of the UK’s biggest brands and have launched some amazing new stores and experiences over the last 12 months. Adding a flagship Sports Direct and a brand new Frasers department store only makes the centre even more exciting, bringing fresh brands and experiences for our visitors.”

The flagship 120,000 sq. ft site in Meadowhall, Sheffield, brings a further vacant Debenhams store back into use and will break up the space with a flagship 60,000 sq. ft Sports Direct store off the upper mall. Following the Group’s success in opening eight Frasers concept stores to date, the Group continues to invest into Frasers’ modern department store model, opening a 60,000 sq. ft new concept Frasers store on the lower mall.

Michael Murray, Chief Executive, Frasers Group said:

“We are big believers in physical retail and our significant investment demonstrates not only our commitment to the Elevation Strategy, but also our innovative approach to rethinking large retail spaces to make them fit for the future. With each new store opening, we seek to set the benchmark for outstanding regional retail as we continue to bring the world’s most aspirational brands, product innovations, and customer experiences to regional consumers across the UK.”

Darren Richards, Head of Real Estate, British Land said:

“These new lettings across our regional retail portfolio clearly demonstrate the strength of the retail park format and Meadowhall’s appeal as a super-regional centre. These brands are successfully evolving to meet the ever-changing demands of the consumer, and we look forward to working closely with Frasers Group as it continues to roll out its Elevation Strategy.”

*Image taken of Frasers, Newbridge.