Sports Direct

The Avenue - Upper Level

Sports Direct, the UK’s leading sport retailer, has also opened its latest flagship destination within FRASERS Meadowhall. Spanning 60,000 sq. ft, the store boasts the world’s best sports brands, including Nike, Under Armour, adidas, Asics, On Running, and Puma, alongside Frasers Group’s Evans Cycles and GAME. On level one of the shopping centre, consumers can visit the Evans Cycles store which homes a bike workshop and offers a market-leading selection of bikes, parts, accessories and clothing.

Sports Direct Meadowhall brings an engaging retail experience for sporting enthusiasts and newcomers alike, offering men’s, women’s and kidswear across various sport categories. The flagship store features Sports Direct’s newly launched Outdoor Concept, as well as it’s Running Concept, which boasts a running gait analysis machine to help consumers find the right product for their running journey. Sports Direct Meadowhall will also bring enhanced brand personalisation and the new Nike Football department, the second time this concept has been launched within Sports Direct, the first being at the Sports Direct’s London flagship.

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